Featured snippets have become an increasingly important SERP feature in recent years. These snippets provide a concise answer to a user’s query, displayed at the top of the SERP. As such, they are often referred to as “position zero” results. To improve their chances of being featured in a snippet, businesses and website owners are investing in content that is structured in a way that is easily scannable by search engines. Site Links – These are links to specific pages on a website, displayed below the main search result. People Also Ask – This feature provides users with additional questions related to their search query.
This means that businesses and website owners need to ensure that their content is optimized for voice search, which typically involves answering common questions and structuring content in a conversational tone.
The rise of voice search and virtual assistants like Alexa and Siri is having a significant impact on SERP features. When users conduct a voice search, they are typically provided with a single answer, rather than a list of results.
Virtual assistants also rely heavily on SERP features like featured snippets and knowledge panels to provide users with quick and accurate information. As virtual assistants become more prevalent, we can expect to see an increase in the use of SERP features like these.
Local SERP features like the local pack and map results have become increasingly important for businesses with a physical presence. These features allow businesses to be easily discovered by local customers and can significantly increase foot traffic to brick-and-mortar stores.
Visual SERP Features
Visual SERP features like image packs and video results are becoming increasingly important for businesses that rely on visual content. These features can help businesses to showcase their products and services in a more compelling way, and can significantly increase engagement with search engine users. In recent years, we have seen a number of trends that are shaping the future of SERP features. As search engines continue to prioritize localized results, we can expect to see an increase in the use of local SERP features. Businesses that invest in local SEO and take advantage of these features will be better positioned to attract local customers.
As search engines continue to prioritize visual content, we can expect to see an increase in the use of visual SERP features. Businesses that invest in high-quality visual content and take advantage of these features will be better positioned to stand out in search results.